Client – London FA

The Challenge
Due to the great feedback and success of the previous videos we created for The London FA they called us back for the 3rd consecutive year to produce a promotional video highlighting the Pioneers Day.

The Strategy
The FA invited 150 students aged 14 -19 from across the capital to take part in Pioneers Day 2015 which was held at the Copper Box Arena, Queen Elizabeth Olympic Park. The event was run in partnership with the Metropolitan Police to not only promote different career opportunities within the sports industry but also delivering important messages around gang culture and keeping safe. Guest included: Joe Gomez-Liverpool FC, Man Dem On The Wall, Leon Mann, DJ Target, Tough Love, DJ Melody Kane, Max Ferdinand and more.